Handmade websites · New York & Alaska

Websites that look as good as your business does in person.

I redesign and look after websites for local businesses, so customers find you, trust you, and walk through the door.

Sound familiar?

Your business is great. Your website hasn't caught up yet.

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It's clunky on phones

Most of your customers are looking on a phone. If they have to pinch and zoom, they leave.

The basics are hard to find

Hours, prices, menu, how to book. If people can't find them in five seconds, they call someone else.

Nobody's touched it in years

Whoever built it moved on, and now updating it feels like a chore you never get to.

Services

Simple packages, fixed prices.

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No jargon and no surprise invoices. You'll know exactly what you're getting before we start. Prefer to spread it out? Every project can be split into three monthly payments.

No. 01

Website check

Free

A quick screen-recorded video (about 3 minutes) where I click through your current site and point out what's working and what's costing you customers.

  • Mobile & speed review
  • Top 3 quick fixes
  • No obligation
No. 02

Refresh

$500 starting

A fresh look and clearer pages on the platform you already have.

  • Mobile-friendly redesign
  • Rewritten key pages
  • Faster load times
No. 03 · Most loved

New site

$895 starting

A brand new site built from scratch on your own domain, usually live in 1 to 2 weeks.

  • Up to 5 pages
  • Copywriting help
  • Google-ready setup
  • Free hosting, domain in your name
No. 04

Care plan

$40 / month

I keep your site up to date so you never have to think about it. Optional, cancel anytime.

  • Hosting & backups
  • Unlimited small updates: hours, menus, photos & text
  • Just send a text
  • Or pay as you go: $60 per update
Need it sooner?

Rush delivery

Opening soon or have a big event coming up? I can launch a new site in as little as 3 business days for an extra 25%, once I have your photos and details.

Founding batch · 3 spots

Founding client pricing

I'm just getting started, so my first three clients get 50% off any package. In return, I ask for an honest testimonial and permission to show your site in my portfolio. (Can't be combined with other discounts.)

Claim a spot
Mix-ins

Everything your customers look for, baked right in.

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Every business is different, so every site gets the pieces it actually needs. Here are some favorites.

Menus

Easy to read on a phone, with tabs or filters so people jump straight to what they want.

Booking, ordering & delivery

One tap to book, reserve a table, or order pickup and delivery through DoorDash, Uber Eats or whatever you already use.

Photos that sell

Swipeable slideshows, full-screen galleries and before-and-after sliders. No great photos yet? Photo help is available as an add-on: I can take new ones or polish the ones you have.

Maps & tap to call

Directions, parking tips and a phone number that dials with one tap.

Found on Google

Set up so you show up when locals search, with your Google profile and listing polished to match.

Reviews & press

Your star rating, best reviews and press mentions, right where new customers will see them.

Instagram feed

Your latest posts show up on your site automatically, so it always feels fresh.

Specials & gift cards

A specials board you can update from your phone, plus an events calendar and gift card link.

Need something that isn't here? Just ask. If it helps your customers, I can probably make it.

Giving back

The Neville Project

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Named for my late tuxedo cat, the Neville Project sets aside one free website each year for an animal rescue, shelter or volunteer-run group doing good in the community. Nonprofits and cause-driven groups also get 30% off any package, all year round.

Tell me about your cause
Recent work

Fresh out of the oven.

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Concept redesigns for local businesses, made to show what's possible. More coming soon.

Ray's Place concept: HomeRay's Place concept: MenuRay's Place concept: Our story
Restaurant · Anchorage

Ray's Place

A family-run Vietnamese restaurant: online ordering up front, a full menu that's easy on phones, and their story told properly.

Salon Ivy concept: HomeSalon Ivy concept: ServicesSalon Ivy concept: Stylists
Hair salon · Anchorage

Salon Ivy

A calm, editorial salon site with a tabbed price list and a Book Now button on every page.

Michal Ulmer, founder of Small Batch Studio
About me

A small business owner who builds websites for small businesses.

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Hi, I'm Michal! Some of my happiest childhood memories are from a horse farm in England, where I had a little craft room of my own and spent hours making things just for the joy of it. That joy has stayed with me ever since. Even during my five years working in finance in New York City, my favorite parts of the job were designing presentations and planning thoughtful events.

Then came Butter Lush Bakes, my online bakery. I loved baking for people, but most customers found me through Etsy rather than my own website, and that taught me how much a simple, welcoming site matters. Now I build those sites for local businesses: one at a time, in small batches, with lots of care.

These days I split my time between New York City and Anchorage, though I'm a homebody at heart. You'll usually find me hiking, trying a new restaurant, baking for friends and family, or being supervised by Cosette, my studio cat.

From my bakery days

5.0 stars across 31 reviews.

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Websites are new for me. Taking care of customers isn't. Here's what Butter Lush Bakes customers said on Etsy.

★★★★★
Michal is the best. She makes a custom order for me every year. She never disappoints.
Candace · repeat customer
★★★★★
Great, quick communication and arrived exactly when requested. Thank you for making my dessert planning so easy!
Kristen
★★★★★
Included were sweet personal touches, like a hand-written note from the baker.
Rachael
★★★★★
She made cookies that were special to me and she had to research them. She nailed it!
Candace
★★★★★
Michal was so great to work with and ensured a quick delivery with a few extra pieces in case any cookies arrived broken. Highly recommend.
Sandra
★★★★★
The seller was very very helpful and worked hard to ensure these cookies made it in time for my daughter's first birthday party!
Jessie
★★★★★
I was so impressed, I even ordered a third batch to try them myself.
Amanda
★★★★★
Thank you so much for this speedy order. Not one cookie was broken. All were Instagram perfect.
Jon
★★★★★
Great customer service. She went above and beyond to make sure delivery was on time.
Etsy buyer

INGREDIENTS: thoughtful design, honest pricing, a pinch of whimsy & plenty of care.

How it works

Four easy steps.

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You stay in charge the whole way. Nothing goes live until you love it.

Free check

I record a quick video walking through your current site, with honest feedback.

Plan & quote

We agree on exactly what's included, for a fixed price.

Build

I build it, you review it, and we tweak until it feels like you.

Care

After launch I'm a text away for updates, wherever I am.

Get in touch

Get your free website check.

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Tell me a little about your business and I'll send back a quick video walkthrough of your site within two days. No pressure, no sales pitch.

Prefer email? hello@smallbatch.studio
Rather talk? Call or text (717) 538-8162

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